The Client
About Atyab Alsaeed
Atyab Alsaeed is a premium Kuwaiti brand specializing in luxury oud and traditional Arabian perfumes. Despite having a strong product line and local reputation, their online presence wasn’t converting visitors into customers.
Their Goal: Launch a high-performing e-commerce platform and generate significant online sales within the first month of operation.
The Challenge
What They Were Facing:
- Poor Website Performance Their existing website had outdated design, slow load times, and unclear user journey — resulting in high bounce rates and cart abandonment.
- No Tracking Infrastructure They couldn’t measure which marketing efforts were working, making optimization impossible.
- Weak Online Positioning Despite being a premium brand, their digital presence didn’t reflect their luxury positioning or resonate with Kuwaiti consumers.
- Competitive Market The luxury perfume market in Kuwait is highly competitive, requiring precision targeting and high-converting creatives.
Our Strategy
The Zane Media Approach
We developed a comprehensive performance strategy built on three pillars:
1. Conversion-Optimized Website Redesign
- Mobile-first design reflecting luxury brand positioning
- Streamlined checkout process with one-click purchasing
- Fast-loading product pages with high-quality imagery
- Clear CTAs and trust signals throughout
2. Advanced Tracking & Attribution
- Meta Pixel Implementation: Complete event tracking (page view, add to cart, initiate checkout, purchase)
- Google Analytics 4 Setup: Full e-commerce tracking with enhanced conversions
- Server-Side Tracking: Accurate attribution despite iOS 14+ privacy changes
- Custom Conversion Events: Tracked micro-conversions to optimize the funnel
3. Performance-First Audience Strategy
- Interest-Based Targeting: Luxury shoppers, perfume enthusiasts, gift buyers
- Behavioral Targeting: High-intent audiences based on browsing patterns
- Lookalike Audiences: Built from website visitors and purchasers
- Retargeting Funnels: Cart abandoners, product viewers, past customers
Execution
What We Did
Week 1-2: Foundation
- Completely redesigned website on Shopify
- Implemented tracking infrastructure (Meta Pixel, GA4, Server Events)
- Created brand-aligned ad creatives in Arabic
- Set up conversion-optimized product pages
Week 3-4: Launch & Testing
- Launched awareness campaigns targeting Kuwaiti perfume lovers
- Tested multiple ad formats: video, carousel, static images
- Implemented dynamic product ads for retargeting
- A/B tested copy variations in Kuwaiti dialect
Week 5-8: Optimization & Scaling
- Scaled winning ad sets based on ROAS performance
- Expanded to lookalike audiences
- Introduced urgency-based promotions for Ramadan
- Optimized website based on heatmap analysis
The Results
First Month Performance:
Primary Metrics
- 480+ Confirmed Online Orders
- 13,000+ KWD in Direct E-Commerce Revenue (2 months)
- 8.3x Return on Ad Spend (ROAS)
- 3.06% Conversion Rate (industry average: 1.8%)
Secondary Metrics
- 15,621 Website Sessions (+293% from pre-launch)
- 2.8% Click-Through Rate (2.1x industry benchmark)
- 68% Add-to-Cart Rate
- 58% Checkout Completion Rate
Traffic & Engagement
- Average Order Value: 27 KWD
- Customer Acquisition Cost: 3.2 KWD
- Repeat Purchase Rate: 23% (within 60 days)
- Mobile Conversion Rate: 3.4%
Visual Results Section
[Include Dashboard Screenshots]
- Shopify revenue graph showing exponential growth
- Meta Ads Manager showing 8.3x ROAS
- GA4 dashboard showing session growth
- Before/after website comparison
What Made It Work
Key Success Factors:
1. Cultural Relevance
Every element—from copy to visuals—was crafted for Kuwaiti consumers, speaking their language and understanding their preferences.
2. Technical Excellence
Bulletproof tracking meant we could optimize with confidence, knowing exactly which campaigns drove revenue.
3. Performance-First Design
The website wasn’t just beautiful—it was engineered to convert, with every element tested and optimized for action.
4. Data-Driven Scaling
We didn’t scale blindly. Every budget increase was backed by proven performance metrics and clear unit economics.
Client Testimonial
“We needed a team that truly understood the Kuwaiti market — Zane Media overdelivered.”
“Within our first month, we saw results we didn’t think were possible. The website is stunning, the tracking is crystal clear, and most importantly, we’re generating consistent sales. Firas and his team don’t just know digital—they understand Gulf culture and consumer behavior.”
— Founder, Atyab Alsaeed
Services Used
- Website Design & Development
- Conversion Rate Optimization (CRO)
- Performance Media Buying (Meta & Google)
- Advanced Conversion Tracking
- Creative Production
- Audience Strategy & Targeting
