Sahehly

The Client

About Sahehly

Sahehly is an AI-powered Arabic writing assistant that corrects grammar, improves style, and enhances clarity for Arabic writers across the GCC. Think “Grammarly, but built for the complexity of Arabic language.”

Their Vision: Become the productivity tool for Arabic content creators, students, professionals, and businesses across the Middle East.

The Challenge

What They Were Facing:

Broken Attribution System Their conversion tracking was incomplete and inaccurate, making it impossible to measure which campaigns actually drove sign-ups and revenue.
Generic Creative Approach Early ads used standard Arabic—not dialect-specific copy—resulting in low engagement and high cost per acquisition.
Unclear Value Proposition Many users didn’t immediately understand how Sahehly differed from free tools like spell-checkers.
Complex User Journey The registration flow had unnecessary friction, causing drop-offs before users experienced the product’s value.
SaaS Growth Plateau After initial launch momentum, user acquisition had stagnated. They needed strategic intervention to unlock growth.

Our Strategy

The Zane Media Approach

We implemented a comprehensive performance overhaul across four pillars:

1. Conversion Tracking & Attribution Restructuring

Goal: Achieve 100% tracking accuracy to enable true optimization

What We Fixed:

Re-engineered pixel architecture across Meta & TikTok
Set NewUser_SignUp as master conversion event
Implemented GA4 + Adjust integration for real-time attribution
Configured server-side events to overcome iOS 14+ challenges
Built custom attribution model showing source → sign-up → paid plan journey

2. Creative Strategy for High Conversion

Goal: Create scroll-stopping, culturally-relevant ads that demonstrate product value instantly

Creative Framework:

UGC-Style Testimonials: “Writer-to-writer” relatable tone
Before/After Demonstrations: Visual proof of text improvement
Problem-Solution Narrative: “Struggling with Arabic grammar? Here’s how Sahehly helps”
Dialect-Adaptive Hooks: Separate campaigns for Kuwaiti, Saudi, and Egyptian audiences

Creative Types Produced:

18 video ads (15-30 seconds each)
35 static image variations
12 carousel ads showing step-by-step benefits
8 motion graphics explaining AI capabilities

3. Performance Strategy & Scaling Framework

Goal: Build a systematic testing and scaling engine

Campaign Structure:

App Install Campaigns: Driving downloads from high-intent writers
Messaging Campaigns: Re-engaging users who installed but didn’t sign up
Awareness Campaigns: Building brand recognition in target markets

Testing System:

Copy Matrix: 12 hook variations tested per week
Visual Matrix: Product shots vs. UGC vs. lifestyle imagery
Audience Matrix: Students vs. professionals vs. businesses
Platform Mix: Meta, TikTok, Snapchat based on audience behavior

4. UX Optimization & Landing Flow

Goal: Remove friction from registration to first value experience

What We Optimized:

Simplified Registration: Reduced from 5 steps to 2 steps
Enhanced CTA Visibility: Larger, clearer sign-up buttons
Improved Mobile Speed: Reduced page load time by 68%
Trust Signal Additions: Added testimonials, security badges, press mentions
Faster Onboarding: Guided users to first text correction within 30 seconds

Execution

What We Did

Phase 1: Tracking Overhaul (Week 1)

Complete Tracking Restructure

Audited existing pixel setup and identified 7 critical issues
Rebuilt Meta Pixel events with proper parameter mapping
Set up TikTok Pixel with event matching
Configured GA4 with enhanced e-commerce tracking
Integrated Adjust for cross-platform attribution
Tested all events to ensure 100% firing accuracy

Attribution Reporting Setup

Built custom Looker Studio dashboards
Connected all data sources (Meta, TikTok, GA4, Adjust)
Created real-time performance monitoring

Phase 2: Creative Production (Week 1-2)

Dialect-Specific Creative Development

Kuwaiti Arabic Campaign:

Hook: “تعبت من الأخطاء الإملائية؟” (Tired of spelling mistakes?)
UGC video featuring Kuwaiti content creator
Demonstrations showing Gulf dialect text correction

Saudi Arabic Campaign:

Hook: “كتاباتك تحتاج ترقية؟” (Your writing needs an upgrade?)
Professional-focused messaging for business users
Emphasis on formal Arabic for corporate communication

Egyptian Arabic Campaign:

Hook: “عايز تكتب صح؟” (Want to write correctly?)
Student-focused creative showing academic writing improvements
Playful tone aligned with Egyptian communication style

Product Value Visualization

Before/after text correction animations
Side-by-side comparisons: original vs. Sahehly-corrected text
Screen recordings showing real-time corrections

Phase 3: Campaign Launch (Week 2-3)

Multi-Platform Launch

Meta (Facebook & Instagram):

App Install campaigns targeting writers, students, journalists
Conversion campaigns optimized for NewUser_SignUp event
Retargeting campaigns for app installers

TikTok:

Short-form video ads in native TikTok style
UGC creators demonstrating Sahehly in everyday scenarios
Hashtag challenge: #اكتب_صح (Write Correctly)

Snapchat:

Story ads targeting 18-34 age group
Swipe-up to install campaigns

Audience Segmentation

Students: University students writing essays, research papers
Content Creators: Bloggers, social media managers, copywriters
Professionals: Corporate professionals needing formal Arabic
Businesses: HR departments, marketing teams, customer service

Phase 4: Optimization & Scaling (Week 3-4)

Rapid Iteration Cycle

Analyzed performance data daily
Paused underperforming ads within 24 hours
Scaled winning ads by 30-50% increments
Launched 3 new creative variations weekly

Audience Refinement

Built lookalike audiences from sign-ups and paid subscribers
Excluded non-converters after 7 days
Prioritized retention audiences (users with high in-app engagement)

Landing Page Optimization

A/B tested headline variations (3 tests)
Simplified registration form (reduced fields from 8 to 3)
Added social proof (testimonials, user count, press features)
Result: +34% conversion rate improvement

The Results

September 2025 Performance:

Primary Metrics (30 Days)

11,579 New User Sign-Ups
+42% Month-over-Month Growth in new users
+25.7% Session Growth MoM
100% Conversion Tracking Accuracy achieved

Conversion Funnel

App Install Rate: 9.8%
Install-to-Sign-Up Rate: 43% (up from 28% pre-optimization)
Sign-Up-to-Paid Plan: 8.3%
Day 7 Retention: 51%

Cost Metrics

Cost Per Sign-Up: $2.14 (down from $4.67)
Cost Per Paid Subscriber: $25.80
ROAS (for paid plans): 4.2x
LTV:CAC Ratio: 3.8:1

Creative Performance

UGC ads delivered 2× higher CTR than static creatives (18.3% vs. 9.1%)
Before/after demonstrations had highest conversion rate (5.7%)
Dialect-specific campaigns outperformed standard Arabic by 67%
Best-performing platform: TikTok (43% of sign-ups, lowest CPA)

Traffic & Engagement

43,000+ Active Users (up from 30,400)
483,000+ Events Tracked (74,000 key events)
34,000+ New Users (all channels)
Average Session Duration: 8.2 minutes (up from 5.4 minutes)

Visual Results Section

[Include Screenshots]

GA4 dashboard showing 43K active users and growth trends
Sahehly app interface showcasing before/after corrections
Ad creative samples (best-performing UGC videos)
Funnel visualization: impression → install → sign-up → paid plan
Attribution dashboard showing source-level performance

What Made It Work

Key Success Factors:

1. Data Infrastructure First

Fixing tracking wasn’t optional—it was foundational. Without accurate attribution, all other optimization would’ve been guesswork.

2. Cultural Storytelling

We didn’t just translate ads—we rewrote them for each regional dialect, making Sahehly feel like a local tool, not a foreign product.

3. Show, Don’t Tell

Before/after demonstrations instantly proved product value. Users didn’t need to read long explanations—they saw results in 3 seconds.

4. Platform-Native Creative

TikTok ads looked like TikToks. Instagram ads fit seamlessly into feeds. We adapted to each platform’s language, not just its specs.

5. Relentless Testing Velocity

We tested 15+ creative variations weekly, killing losers within 24 hours and scaling winners immediately. Speed = competitive edge.

The Impact

Transformation Achieved:

Sahehly evolved from a promising tool into a region-recognized productivity brand—”the Arabic Grammarly.”

With precise data attribution and creative storytelling in Gulf dialects, every dollar spent now drives verifiable sign-ups.

The platform is on track to become the dominant Arabic writing assistant across the GCC, with month-over-month growth accelerating.

Client Testimonial

“Zane Media turned our technical challenges into a growth framework.”

“We knew we had a great product, but we couldn’t figure out why our marketing wasn’t working. Firas and his team rebuilt our entire attribution system, created culturally resonant ads, and optimized our funnel—all within 30 days. The results speak for themselves: 11,579 sign-ups, 42% growth, and most importantly, we now have a system that scales.”

— Founder, Sahehly

Key Takeaways

What We Learned:

Tracking Accuracy = Optimization Power You can’t improve what you can’t measure. Fixing attribution unlocked every other optimization.
Dialect > Language Standard Arabic isn’t enough. Regional dialects dramatically improve engagement and conversion.
SaaS Creative Must Demonstrate Value Abstract promises don’t convert. Show the product working in real scenarios.
UX Friction Kills Growth A complicated registration flow costs you 30-50% of potential users. Simplify ruthlessly.
Cultural Storytelling Scales Technology When data accuracy meets cultural storytelling, Arabic technology scales globally.

Technical Highlights

Tools & Technologies Used:

Attribution: Adjust, GA4, Meta Pixel, TikTok Pixel
Analytics: Google Analytics 4, Firebase, Mixpanel
Ad Platforms: Meta Ads, TikTok Ads, Snapchat Ads
Optimization: Looker Studio (custom dashboards), Hotjar (heatmaps)
Creative: Adobe Creative Suite, CapCut, Canva for rapid iteration
Landing Pages: Custom-built with conversion-first design

Services Used

Performance Strategy & Planning
Conversion Tracking Restructuring
Creative Strategy & Production (UGC, motion graphics, static)
Performance Media Buying (Meta, TikTok, Snapchat)
UX Optimization & Landing Flow Design
A/B Testing & Rapid Iteration
Analytics & Custom Reporting